Raw Feeding, Made Simple
Practical guidance for getting started, working out how much to feed, and adjusting as your pet’s needs change.
01
start with your pet
Their current weight, age, activity level and body condition give you a sensible place to begin.
02
Find a starting amount
Use our feeding guides to work out a practical daily amount - then divide it into meals that suit your routine.
03
Watch & adjust
Keep an eye on your pet’s condition, appetite and energy, and adjust what you feed as their needs change.
BEFORE YOUR START
there’s No-One-Size-Fits Bowl.
Raw feeding isn’t about finding one perfect amount and feeding it forever. How much your pet needs can change depending on their age, weight, activity level, body condition and stage of life.
A feeding guide gives you a sensible place to start — but the pet in front of you tells you whether that amount is right.
Puppies and kittens have different needs from adult pets. Active animals may need more than less active ones, and feeding amounts can change as your pet grows, ages or their lifestyle changes.
The aim isn’t to get a number exactly right on day one. Start with a suitable amount, keep an eye on your pet’s condition and adjust as you go.
Start with the guide. Feed the pet in front of you.
THE BASICS
what Does Raw Feeding Mean?
At its heart, raw feeding is pretty simple: getting back to basics and feeding our pets the way nature intended.
That means building meals around raw meat, bone and organs, while taking into account your pet’s age, size, activity level and individual needs.
It doesn’t have to mean changing everything overnight. Some pets move fully onto raw, while others transition gradually or include raw foods alongside what they’re already eating.
The important part is starting with a sensible feeding amount, choosing appropriate foods and paying attention to how your pet responds.
FEEDING GUIDES
How Much Should
You Feed?
A feeding guide is a starting point, not a fixed rule. Your pet’s age, weight, activity level, body condition and stage of life can all affect how much they need.
Use the guides below to find a suitable daily amount, then keep an eye on your pet’s condition and adjust as their needs change.
There’s no perfect feeding amount for every pet — their body condition will help tell you when you’ve got it right.
Dogs
Maintenance
2% OF BODY WEIGHT
+
Maintenance
2% OF BODY WEIGHT
Active
3% OF BODY WEIGHT
+
Active
3% OF BODY WEIGHT
Puppies
Growing Puppy
5% OF BODY WEIGHT
+
Growing Puppy
5% OF BODY WEIGHT
Growth Spurt
10% OF BODY WEIGHT
+
Growth Spurt
10% OF BODY WEIGHT
Cats
Maintenance
3% OF BODY WEIGHT
+
Maintenance
3% OF BODY WEIGHT
Active
5% OF BODY WEIGHT
+
Active
5% OF BODY WEIGHT
Kittens
Growing Kitten
5–10% OF BODY WEIGHT
+
Growing Kitten
5–10% OF BODY WEIGHT